Zenith is clearly trying to appeal to a broader audience with Rodgers and the Chronomaster Sport line - although, beyond the mainstream market there’s still an enthusiast-level of collector that wants something more classically styled and sized. This is good for Zenith and could bolster significantly bolster their sales in the coming years if the demand and resale values hold steady, or rise. The Chronomaster Sport line, launched earlier this year - with a little help from none other than Aaron Rodgers - is reportedly doing well, although not so much that you have to pay over retail for it currently. Zenith has been raging with a variety of new timepieces over the past few years, following what seemed like a neverending flow of Defy iterations.įrom revival timepieces such as the archive-inspired 384 and 386 to the modern Chronomaster Sport and even the Defy Carbon - Zenith is further distinguishing its offerings within the crowded timepiece marketplace.
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